The International Golf Travel Market, better known by the acronym IGTM, is considered the world’s leading trade show dedicated to golf tourism. Each year, this event brings together the major players in the golf travel industry, such as specialist providers in tourist destinations or golf courses, hotel representatives, specialist tour operators, travel agencies, media outlets, and service providers dedicated to the sector.
During this 2026 edition, which will take place from October 19 to 22 at the Palais des Festivals et des Congrès in Cannes, an iconic venue on the French Riviera, the site will become for 4 days the must-attend meeting point for golf professionals from around the world, as well as an opportunity to grow their network, discover new golf destinations, and do business with strategic partners.
Want to learn more about IGTM before coming for your stay in Cannes, or are you a industry professional looking to take part in this must-attend event? Read on and learn everything there is to know about this unmissable event!
What to expect at the 2026 edition of IGTM
The 2026 edition of the International Golf Travel Market is shaping up to be particularly significant, with the expected presence of several hundred international exhibitors, more than 300 qualified buyers, and professionals representing over 50 countries. Each year, the show brings together industry decision-makers with real purchasing power and influence on the global golf tourism market. Visitors and invited guests will be able to discover international golf destinations looking to boost their tourist appeal, hotels and resorts specializing in golf-focused stays, prestigious courses aiming to attract an international clientele, as well as travel agencies specializing in golf tours; brands of equipment, accessories, and services linked to the world of golf will also offer solutions in terms of gear, with cutting-edge, modern equipment.
The 2026 edition will also highlight a new extension of the show: IGTM Discovery, a concept designed to bring the travel industry closer to the golf ecosystem. This new area will also allow technology providers, equipment manufacturers, and club operators to showcase their innovations to the professionals on site.
A must-attend event to grow your professional network
One of IGTM’s main attractions lies in the many networking opportunities it offers industry professionals. As such, the core concept of the show is built around a program of pre-scheduled meetings between buyers and exhibitors. Even before the event opens, participants can select the companies and destinations they want to meet on the event’s website. This organization makes it possible to line up business meetings throughout the show and make the most of each day on site.
In addition to official meetings, many informal events have been designed and planned to encourage exchanges, including welcome receptions, lunches and private evenings, meetings between specialist media and organizations from the tourism sector.
As you can see, for tourist offices, hotel complex managers, or specialist agencies, the International Golf Travel Market is an opportunity to meet key partners over several days that would be difficult to bring together elsewhere.
Golf destinations and exhibitors attending the event
IGTM is known for the geographical diversity of its exhibitors; visitors can discover both historic golf destinations and fast-growing new markets. Among the categories of exhibitors typically present are major European destinations such as Portugal, Spain, Ireland, and Scotland, as well as emerging destinations in North Africa and Asia, luxury resorts in the Caribbean and the Middle East, hotel chains specializing in golf stays, national organizations specializing in tourism promotion, and championships hosting international competitions. For tourism professionals looking to join the event, IGTM is also an excellent opportunity to anticipate future market demand and build offers tailored to the new expectations of international golfers.
To find out more and see the different exhibitors and professionals who will be attending, head to the official IGTM website!
Conferences, training, and golf tourism trends
Beyond its commercial dimension, IGTM is also a platform for discussion and reflection on the future of the industry. Throughout the show, conferences and educational sessions allow participants to deepen their knowledge of the major trends in the sector, notably changes in traveler and golfer behavior, sustainable development in golf destinations, the digitalization of the customer experience, marketing strategies to attract international markets, and the evolution of sports and experiential tourism. Talks on these topics regularly bring together tourism experts, executives and representatives of golf courses, and specialist consultants.
For the professionals in attendance, these sessions are an excellent source of inspiration and help anticipate future developments in the golf and travel market.
Practical information to prepare for your participation in IGTM
As the 2026 edition will be held from October 19 to 22, 2026 at the Palais des Festivals et des Congrès, located directly on the famous Croisette, it is important to prepare your visit well, especially if you plan to meet the various exhibitors in person; first of all, it is essential to book several months in advance, especially your accommodation. In this regard, you can choose one as soon as you submit your exhibitor request or when purchasing your pass via Immosol; our teams will find the accommodation best suited to your needs for this one-of-a-kind event!
Likewise, once your booking is made, schedule your business meetings in advance via the event’s website, as well as your transfers from Nice Côte d’Azur Airport, especially if you’re coming from far away; it is also recommended to check the official program of conferences and events to know where to start once you’re there. On top of all that, October remains a very pleasant time on the French Riviera, with often mild temperatures that let you fully enjoy Cannes after the show’s opening hours. You can then discover La Croisette, the Cannes beaches, the Lérins Islands, or the historic district of Le Suquet!
Enjoy an unforgettable stay just steps away from the Cannes Congress and Festival Palace by choosing one of our ideally located accommodations. Whether you're on a business trip or there for pleasure, our housing options are designed to meet all your expectations.
Join us at IGTM 2026 in Cannes and book your accommodation!
The International Golf Travel Market is the must-attend event for all professionals looking to grow their business in the golf tourism sector. Thanks to its unique format combining business meetings, conferences, networking, and the discovery of new destinations, the event is an exceptional opportunity to meet decision-makers in the global market.
Whether you’re a tourist office, course manager, hotelier, travel agency, or specialist service provider, book your professional accommodation with our team now and discover everything Cannes has to offer with us!