Every year, MIPCOM, or the International Market for Communication Programmes, takes place in Cannes at the Palais des Festivals, not far from the Croisette. The aim of this, the 39th edition, is to bring together professionals from the world of television and the media for 4 days in an atmosphere of business, exchange and sharing. What’s it all about? What is the aim of this market? In this article, we’re going to explain in detail what MIPCOM is and give you all the ins and outs.
MIPCOM in figures and dates
MIPCOM involves more than 11,000 participants from over a hundred countries, over 3,500 buyers and around 320 stands (figures from the 2023 edition). For 2024, the country to be put in the spotlight will be Spain: this will be an opportunity for it to highlight its growing influence in the media world in recent years, and its high-quality content. For this occasion, MIPCOM enables participants to discover the latest trends in audiovisual content. The event offers the public a wide range of conferences and unique opportunities for discussion, during which projects such as TV series are born and confirmed.
What’s more, during MIPCOM you’ll also be able to see celebrities promoting the projects they’ve worked on, notably at preview screenings or dedicated conferences.
MIPCOM and its unmissable events
During MIPCOM in Cannes, you can take part in a range of events spread out over 4 days:
- An exhibition area will be open for everyone to discover production companies from all over the world, who are hoping to meet thousands of buyers and present their content to them. So the aim is clear: to make oneself visible on the international stage, but also to meet new prospects and draw inspiration from other companies to improve the quality of one’s content.
- Meeting key players in the industry is an important part of MIPCOM’s networking; through business lunches and open-access meetings, you’ll have the opportunity to expand your network and share your projects with various stakeholders in the industry.
- Conferences will be held to sharpen your understanding of the audiovisual industry and explore new ways of managing your business to stay up to date with the best practices in the media world. On the schedule: conferences on the monetisation of innovative content to better understand the challenges and transformations, masterclasses on the entertainment industry to explore new ideas and perspectives, summits on artificial intelligence, etc. In short, there’s a plethora of conferences for every taste!
- Screening sessions will be held to give the public a sneak preview of content from all genres, including World Premiere TV and Market Screenings, which are a great opportunity for the international press and buyers to see what’s in store from certain production companies.
Date: 21-24 October 2024
Place: Palais des Festivals, Cannes, France
In addition, the Cannes MIPCOM is planning an event called the Diversify TV awards, which will aim to promote and reward diversity and inclusion by audiovisual platforms. The event, which will take place on Tuesday 22nd October 2024, aims to draw attention to programmes from diverse and inclusive backgrounds, rewarding them for their ongoing efforts. A number of award categories have been established, such as LGBTQIA+, people with reduced mobility, and there will even be a Behind-the-Scenes Impact Award.
Finally, just before this event, you can also attend MIPJUNIOR, which is the market reserved for Kids content and co-productions. It brings together the industry’s most influential producers, distributors and buyers of children’s content. So, from 19th to 20th October, you’ll have the opportunity to discover the latest programmes for young people and meet the people who keep them entertained via the small screen.
Tips for attending MIPCOM Cannes 2024
To attend the Cannes MIPCOM, you’ll first have to register via the official MIPCOM CANNES website. On this site, you’ll be able to see the different prices on offer; there are two types of ticket available to visitors:
- The first is a ticket reserved for visitors which costs between €1,100 and €1,830 depending on your category; with this ticket, you’ll have unlimited access to the trade fair for 4 days, the opportunity to attend all the events organised by MIPCOM and access to a personalised digital platform.
- The second is a ticket reserved for buyers which costs between €1,050 and €1,410, depending on your preferences. It, too, offers unlimited access to the trade fair for the duration of the event, but also access to exclusive content through the MIPCOM Digital Content Library, networking with the various stakeholders in the audiovisual sector and consultation with experts.
Enjoy an unforgettable stay just steps from the Palais des Congrès and Cannes Festival, by choosing one of our ideally located accommodations. Whether you are on a business trip or here for pleasure, our accommodation options are designed to meet all your expectations.
Attend MIPCOM Cannes with Immosol
MIPCOM Cannes is the unmissable trade fair for audiovisual enthusiasts and professionals. As well as enriching your knowledge through interesting conferences, it will give you exclusive contact with the different productions which make up the international media landscape, as well as being able to preview special content.
IMMOSOL makes it easy for you by offering accommodation of all sizes, to suit all tastes! Book your accommodation now and get ready for one of the hottest trade fairs in the media industry.
