From 26th to 28th November, the MAPIC (international professional market for business development and distribution), which is regarded as the annual forum for the international commercial property, leisure and catering community, will be held at the Palais des Festivals in Cannes. During this period, a number of speakers will be in attendance to present their projects and showcase their brands.
To find out more about this event and how to get involved, we’ve put together a complete round-up so that you know everything you need to know about this unmissable event!
What is MAPIC?
Since 1995, the MAPIC event has had the primary objective of showcasing fast-growing names on the European market in sectors including retail chains, restaurant chains and leisure operators. Also, this means that those that are expanding will be able to showcase their future plans and attract investors from around the world.
In terms of numbers, MAPIC brings together some 5,000 participants from 75 different countries, 250 speakers and over 50 conferences. In other words, this is a major event with a wide range of activities on offer.
26-28 November 2024 | Palais des Festivals, Cannes, France
MAPIC objectives for this 29th anniversary event
While MAPIC takes place from 26th to 28th November 2024 at the Palais des Festivals in Cannes, this 29th anniversary event focuses on a theme entitled “The new business equation: development in a rapidly changing world”. Put simply, this theme will focus on the evolution of customer expectations, which are changing as a result of certain social and societal phenomena, and technology, such as the meteoric advances in artificial intelligence (AI) and the race to harness it, which have constituted a major revolution in many sectors. The objective of the event will be to understand how to seize and exploit these opportunities in a constantly changing market. Sustainability is also a key theme, given its topicality, its implementation in modern legislation and its importance to an increasingly rigorous customer base.
Main activities and conferences
With more than 50 conferences, MAPIC offers a wide range of complex and interesting topics that aim to address various issues. This is why MAPIC is offering 3 intensive days, focusing on the 4 key points that make up the essence of this event:
- Networking: MAPIC focuses on the creation of an effective network for all its participants: this forum enables the various stakeholders to meet and exchange ideas in order to build and create new business models.
- Exhibition space: with its 12,000 m² of exhibition space, MAPIC provides the perfect opportunity to meet all the exhibitors who will be in attendance, and gives all key industry players the chance to present their projects.
- Conferences and debates: participate in conference cycles to gain a better understanding of the retail and real estate sector. There will also be practical case studies to help you develop your knowledge of the subject.
- The MAPIC Awards: since 1996, the MAPIC Awards have been spotlighting excellence, innovation and creativity in the retail and property sectors. It’s also an opportunity for the winners to make a name for themselves and win prizes.
In addition to these key points, this year’s MAPIC will be showcasing new thematic areas and content that both exhibitors and visitors will be keen to explore. Here are a few that have been reinvented for this year’s event:
- LeisurUp: LeisurUp is an event that aims to accelerate the integration of leisure into a variety of living spaces, such as shopping centres, urban neighbourhoods and holiday destinations.
- The Sustainability Lab: Some 100m² will be dedicated to this exhibition for service providers whose aim is to introduce energy-efficient solutions to the commercial property sector, particularly with a view to reducing their carbon footprint.
- The MAPIC Innovation Forum: This space is billed as an innovation platform for commercial real estate, with the aim of improving the customer experience, promoting artificial intelligence and upgrading the collection of buyer data.
- The Happetite Forum: This international forum is aimed at restaurant chains looking to expand and discover new partners.
How to take part in MAPIC in Cannes
To take part in and exhibit at MAPIC in Cannes, it’s easy: just go to the official MAPIC website and buy your pass. Choose from two options, depending on your status:
- If you are a retailer, a leisure operator or a restaurant chain, a “regular” pass costs €330. Please note that you can benefit from a discount of up to 40% if you buy your pass in advance; if you want to buy it on the day, the price will be around €540.
- For other participants, the pass is more expensive and costs €1,430 to take part. As with the first pass, prices vary depending on whether you buy your pass in advance or if you decide to buy it when you arrive (on-site price is €2,120)
In both cases, the pass includes access to the MAPIC and LeisurUp exhibition halls, the various conferences that constitute the event, a listing in the participants’ guide and the online directory (a useful feature if you want to make yourself known to other participants), and access to the online platform for networking before, during and after the event.
Enjoy an unforgettable stay just steps from the Palais des Congrès and Cannes Festival, by choosing one of our ideally located accommodations. Whether you are on a business trip or here for pleasure, our accommodation options are designed to meet all your expectations.
Tips and directions to MAPIC
Getting to and from MAPIC is easy: simply head to the Palais des Festivals in Cannes, which is just 27 kilometres from Nice-Côte d’Azur airport, and then catch a bus straight to the venue. Also, the SNCF train station is just a 5-minute walk from the Palais des Festivals et des Congrès.
Come and take part in MAPIC with IMMOSOL
The MAPIC is an unmissable event if you work in the retail, catering or leisure sectors. It’s the perfect opportunity to discover the latest trends in retail and distribution, while developing your professional network. You want to attend but haven’t found suitable accommodation yet? This is where IMMOSOL steps in! Visit our website to compare the various types of accommodation and find the one that best suits your needs!
